Who inspires me?

Hello my little chickpeas! How’s your week been?

Today I thought I’d tell you about the woman that inspires me, Jo Malone (MBE). I mean being a business/marketing student, the person I look up to was probably going to be an entrepreneur of some sort. Lucky for you, you’re not about to read another piece on Alan Sugar or Richard Branson, I like to think I’m a little more original than that!

Before hearing about Jo’s story I didn’t think being an entrepreneur was for me, but now (and if the right idea comes along at the right time) I quite like the idea of creating something myself and hopefully watching it grow. I’ve always got a lot of satisfaction out of making things, I guess I’ve got my mum to thank for that- she’s in deep when it comes to the crafting world and way more arty than I am. I still love to bake though and make soap. Cross stitching has become a new hobby of mine and I studied Product Design at A-level.

Anyway enough about me, let me tell you about Jo!

I’m currently reading her autobiography, so far it’s about her childhood, she grew up in a family that didn’t have much money but she says that her parents made sure that they, along with Jo and her sister always looked very smart and presentable. Jo even recalls the scents that her parents would wear depending on what occasion it was! Her first real experience of creating scents and body products was when her mother got a job a beauty therapist’s, known to be the best expert in London when it came to skincare, Madame Lubatti. It was here that Jo would visit her mother at work and learn about skincare and the properties of different essential oils.

Jo started the company, with a small amount of money and few qualifications, in her kitchen at home, and the rest they say is history!

In 1999 Jo sold her company to Estee Lauder for millions and then later, in 2011 created a new bath and body brand called ‘Jo Loves’.


I’ve always adored perfume and I love the power that smells have, they can take you back to a particular time in your life with just one spritz. As a kid apparently I’d walk up to my mum and say ‘smell my hand’ please note it was never anything weird, it was usually after playing with flowers or herbs in the garden. Knowing I smell nice makes me feel so much more confident and I honestly can’t leave the house without a few spritzes of something, no matter where I’m going. I mean who doesn’t love those moments when someone says ‘ooh something smells nice’ and then they realise it’s you and it gives you that little happy feeling inside.

Here’s some of the scents I have:

My all time favourite being English Pear and Freesia, the scent I wear pretty much every day, I first tried this in a gift set I got for my birthday last year and then I asked for a larger bottle for Christmas. How do I describe this? I guess I would say a sophisticated fresh, fruity and floral scent without smelling sickly sweet. It’s a light spring/summer scent but I wear it all year-round.

Pomegranate Noir is a Jo Malone classic, it’s not so much my cup of tea but I’d say it’s a heavier unisex, musky scent. Good for layering and perhaps wearing at night or in winter.

My second favourite scent is Earl Grey & Cucumber, I’d like to get a larger bottle of this at some point. Now this one is nothing like I’ve ever smelt before, it’s very fresh, you can definitely smell cucumber but not in an ‘ooh look at me, I smell like a salad’ kind of way. For sure a summer scent that makes me think of being sat outside on a warm summer day with a cool breeze blowing through and an ice cold drink in-hand.

Lime Basil & Mandarin is next, sounds like an odd combination but it seems to work. As you’d expect this one is very citrusy but not in an eye-watering way. I think the basil balances it out and kind of rounds off the scent. I think you could wear this one all year round but I would say it’s perhaps more suited to someone a little older than myself.

The last one is Peony and Blush Suede, this one as you can imagine is very floral, heavier than English Pear and Freesia but still very ‘pretty’ and feminine. A slightly more mature scent but very sophisticated and probably something I’d wear on a night out.

I think scents are very important, it one of the first things I notice in a person and it’s something that I find very attractive. I mean is anyone really interested in someone that smells like they bathed Lynx Africa??

Who inspires you? What’s your favourite perfume?

Lots of love

Liv x

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